Showcase IDX is a property tech company focused on consumer search, marketing and lead generation. With the acquisition, e, Xp Real estate prepares to release a consumer-facing search website. EXp World Holdings, the moms and dad business of the virtual cloud brokerage e, Xp Realty is acquiring Display IDX, a realty tech company concentrated on customer search, marketing and lead generation.
Glenn Sanford Image credit: e, Xp World Holdings "We're really impressed by the innovation and talent that Showcase IDX has actually assembled, and we anticipate working together to expand e, Xp's reach by developing a consumer website for home search, market intelligence and representative marketing," Glenn Sanford, the CEO and creator of e, Xp World Holdings stated, in a declaration.
It will be wholly owned by e, Xp World Holdings, however the businesses with remain different. EXp will continue to run the business's services for its existing clients, that include a variety of leading brokerages. The company website boasts of countless customers from brokerages associated with Keller Williams, RE/MAX, Realogy-owned brand names and others.
EXp Realty operates its brokerage on Vir, BELA too, where representatives can team up, or attend expert development training. Scott Lockhart Image credit: Display IDX "The Display team has always had an objective of assisting representatives meaningfully link and engage with online customers, and signing up with the e, Xp World Holdings family will enable us to accelerate that," Lockhart said, in a declaration.
"This approach puts the house purchaser and seller at the heart of the process, directed by ingenious cloud-based tools for agents and groups that assist offer regularly exceptional experiences at scale." For e, Xp Realty, the acquisition gives them a team with a background in structure consumer-facing experiences to ultimately introduce their own.
EXp Real estate is also not the very first company to use an acquisition to bolster their own innovation team, towards building that consumer-facing experience. Keller Williams gotten Smarter Agent, while RE/MAX obtained booj, to develop out their consumer-facing tools.
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